The Digital, Fashionable Life of Generation Y
We are the internet generation. We are the first of our kind. Prior to now, people would communicate via telephone, buy movie tickets at the box office and develop photos at WalMart. But the internet age is not just a more convenient way of living; it’s an entirely new way to experience life.
But how can you live when you’re logged-on 24-7? How can you be social? Well, sadly, for our generation I think we owe a lot to the internet famewhores because they paved the way for a whole new type of interaction. Never before could you simultaneously talk to a friend in Australia, the U.K. and Russia all at once. Most people didn’t even have friends outside their city let alone country. But thanks to the chat room sensation of the 90’s and the Myspace friend competitions of the 2000’s, common interest has brought us together and opened anyone and everyone up to making friends anywhere. Now I could discuss the pros and cons of the antisocial life that comes from having mostly friends (and a relationship) in other countries, but I’m diverting from the point of this post entirely.
Back on track. The internet age of convenience means many people have turned to online shopping for most of their necessities. People don’t even have to go to the store for groceries anymore, and God forbid people buy their naughty toys from anywhere public now. Now, even clothing shopping, which used to take hours of mall hopping, has become a breeze. I’ve become a wiz at knowing whether to order a size up or down solely judging by how a top fits a model on a webstore. Going to the mall is now a flood of social anxiety and quite overwhelming when I can’t just walk in a store and plug in a search term for the outfit I’m looking for. The only stores I regularly visit, thrift shops, are now even moving online with sites like Ebay and Etsy.
Reading up on the latest fashion trends used to mean going to the store and scouring the shelves for the latest issue of Vogue. Now, most editorials from all over the world are readily available online, without the regular wading-through-ads associated with reading a magazine, and without the shipping costs of acquiring an Italian Vogue in San Diego. To find the latest fads, most magazines are looking to the web, to fashion bloggers and online lookbooks where regular people are now becoming the latest trendsetters.
Which all leads me to wonder, what’s next? Will we soon be trying on clothing via hologram? How will our children interact with fashion? What do you think the future holds for anything I’ve just talked about? I’d love to get some opinions!